NHL All-Star Game

Welcome to our class blog. The "test blog" topic is the NHL All-Star Game. You've been asked to watch either part of the Skills Competition or the All-Star Game OR to track the media coverage of the weekend (online, "SportsCenter," newspaper, etc.). From a business perspective, how effective was the NHL in promoting its sport/stars during its All-Star Weekend? In your response, offer at least one example from the coverage you viewed. You must also relate your response to a concept discussed in at least ONE of the class readings from either this week (Handbook Ch. 15 & 17) or last week (Wenner Ch. 1 & 3). All postings are due by Wednesday at noon.